Tuesday, August 9, 2016

Basic SEO Every Blogger Should Know

If you're not familiar with SEO, it stands for Search Engine Optimization  a technique required to improve rankings and drive traffic from search engines like Google, Yahoo and Bing. Try to Google yourself. Do you see your website on the first page result? If not, you need to work on optimizing your personal brand. No one goes to the second page of Google unless you're desperate to find answers.


When you optimize your blog posts,  you're making your website more visible to people who are searching for specific keywords associated with your personal brand. If you use a common name like I did (Aletha Jane), you're going to have a tough time ranking it. It would be wise to use a name that's easy to remember. Let's say "A Day in the Life" or "The Wandering Geek" ... something that best resonates you. Next, secure your online turf with that brand name. The presence of your personal brand in the domain is a big SEO factor. Your domain name is the foundation of your online presence. Be unique.

SEO is a complex subject but don't worry, I'm here to help with the basics. No coding involved so you can breathe a sigh of relief now.
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